Income level is at a constant increase 6. Market shares are low 5. Fixing its business back home — and not borrowing to expand — may be the wisest move if Krispy Kreme wants to reassure its nervous investors. Expansion, Innovation, extending the Krispy Kreme experience. BRK Chief Operating Officer John Tate outlined a string of new products to be introduced over the next year such as frozen beverages, coffee beans, and mini- and sugar-free doughnuts.

Krispy Kreme’s reported earnings are higher than they would have been had it written them off. Domestic market is large 7. The explanation doesn’t ring true to all observers, who note that other doughnut chains haven’t been hit. Low cash flow 4. Expand to new markets 3. Conclusion and Recommendation Issues with their financial management systems which have resulted in unclear and unauditable financial reports, have dealt a major blow to investor confidence, which only compounds the financial problems with which the company is dealing.

Short Background of the Company Market shares are low 5. So, he cut the hole in an outside wall and started selling hot Anaysis Glazed doughnuts directly to customers on the sidewalk. When the company gave its kdispy profits warning in May, it blamed the low-carb craze for hurting sales.

But, says Sanjai Bhajat, a professor of finance and corporate governance at the University of Colorado: Soon afterward, inthe first store in California opened and national expansion was well underway.


Help Center Find new research papers in: Time Context This case considers the sudden and very large drop in the market value of equity for Krispy Aanlysis Doughnuts, Inc. But in a July 29 press release, Scott A.

Income level is at a constant increase 6.

Phalen said the chain still had tremendous potential for growth. Government provides monetary assistance 8.

krispy kreme case study swot analysis

Expansion, Innovation, extending the Krispy Kreme experience. Questions about accounting started to hit Krispy Kreme as its growth appeared to stall. Vernon Rudolph bought a secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston- Salem, North Carolina and krispyy selling Krispy Kreme doughnuts on July 13, to local grocery stores.

Lack of investment in and innovative approaches to their marketing strategies have left the company without good, solid marketing plans for their recovery and future development.

Krispy Kreme has been fighting back. Signature analysix donuts 3.

krispy kreme case study swot analysis

In AprilKrispy Kreme held an initial public offering of common stock. Competition from other chains 2. So Krispy Kreme built a mix plant and developed a distribution system that delivered the perfect dry doughnut mix to each Krispy Kreme store.

A renewed focus on the hot doughnut experience became a priority for the company. The hot doughnut experience…everyone was talking about us! Our international expansion is continuing and syudy addition, we are working on new tasty products. How will the Krispy Kreme Doughnuts Inc.


Krispy Kreme’s reported earnings are higher than they would have been had it written them off.

(DOC) Krispy Kreme Case Study | Becca Aguilar –

During the s, Krispy Kreme enjoyed steady growth throughout the Southeast and began expanding outside its traditional roots. Health conscious market VI.

krispy kreme case study swot analysis

We are very excited about our future. Krispy Kreme began to expand outside the Southeast and opened its first store in New York City in They just need to work hard for it and keep their name on top. Veron Rudolph, our founder, died inand growth slowed as the company was reorganized for sale to Beatrice Foods Company in Increase in labor costs 5. Assumptions also continue to be made about supply chain and other company operating methods.

Krispy Kreme Swot Analysis

Sales Promotion – In order to cover the loss, Krispy Kreme should make an extra effort in selling their products. Domestic market is large 7. The delicious shudy of cooking doughnuts drifted into the streets, and passers-by stopped to ask if they could buy hot doughnuts.