The brief was create a utility that made the world a better place for dogs. Otherwise, we’ll assume you’re OK to continue. But the truth is, it offers more reach and creative flex than ever. These do a job of sorts, by garnering PR buzz for a brand, but the effects are usually short-lived. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

I believe things may have gotten out of hand from someone with a love of digital and a belief in its effectiveness. Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on. There is disproportionate focus on Being First in advertising. Pedigree see itself as a brand that exists to make dogs happy. Like all the very best creative ideas, it was based on a simple but powerful insight. It was the First radio station created specifically for dogs.

To combat the stress of this, Pedigree set up a radio station design specifically for dogs, called K9FM. Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.

This idea must create a meaningful interaction between dog owners and the brand. We’ll ask you to provide a few details about yourself, your current role and what you do.

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With digital radio you can target advertising messages to specific interests or cade as well as in broadcast. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI. An idea that solves a problem facing dogs in New Zealand.

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k9fm case study

Pedigree see itself as a brand that exists to make dogs happy. Being First to tap into a truly powerful consumer insight. Pedigree is k9rm planning to roll out the K9FM campaign globally. If anyone insists that traditional media holds no innovative syudy opportunities anymore, hopefully projects such as K9FM will convince them to look — and listen — once again. Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.

k9fm case study

Perhaps Being First used to mean more. Sign In to Your Account Username: Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

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Log in or get a demo to find out more. Whilst people search for short-term PR gains on new platforms, there are meaningful innovation opportunities still available to creative thinkers in places that may have been overlooked. Masterclasses Creative skills of tomorrow, taught by the stars of today. Explore all these new features Maybe later. News sign-up Sample reports. Pedigree’s mission is to make the world a better place for dogs. Login via Open Athens.

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How K9FM Radio proved that old media remains rich territory for creative innovation

Get a demo or Subscribers: Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Register to gain full access to everything. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies.

Sign in to Your Account or Register. Being something above and beyond simply Being First to crowbar a brand into the latest technology. Send colleagues a link to this content. Like many dog-owners, my parents always turned on the radio for them when we left them home alone, to keep them company.

k9fm case study

They see k9fmm as a brand that is primarily here to help dogs, and also happen to sell dog food. The campaign saw Pedigree sales rise to a three-year-high. Once registered you will have access to this article and all other features, access our dase and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Get a demo Do I subscribe? But the truth is, it offers more reach and creative flex than ever. Companies of the Year Learn More.