The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. Privacy Policy Designed by Smitinfotech. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know when we achieve our goals? This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. ITC gains as intermediaries are removed, and transportation costs decrease. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

Farmers using e-Choupal on an average receive 2. ITC also uses e-Choupal as a medium to advertise consumer products. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. How do we know it is effective?

Case Studies – ITC eChoupal

Farmers using e-Choupal on an average receive 2. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

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e choupal case study

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. How do we know when we achieve our goals?

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. ITC gains as intermediaries are removed, and transportation costs decrease.

Case Studies

Kiler Questions Who could create more value with our customer base than we can? Copyright The DeSai Group.

e choupal case study

They also handle the physical transportation of the goods and earn a commission on it. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. How do we know it is effective? ITC also uses e-Choupal as a medium to advertise consumer products.

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Why is it Innovative. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

e choupal case study

This can be exchanged for other ITC products. Privacy Policy Designed by Smitinfotech. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Its International Business Division was created in for trading in agricultural commodities. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. The intermediaries were not removed from the value-chain, chiupal they were made vhoupal samyojaks coordinators who assist ITC in setting up new e-choupals.