ITC gains as intermediaries are removed, and transportation costs decrease. How do we know it is effective? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Why is it Innovative. How do we know when we achieve our goals? ITC also uses e-Choupal as a medium to advertise consumer products. Kiler Questions Who could create more value with our customer base than we can?

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. How do we know when we achieve our goals? Farmers using e-Choupal on an average receive 2. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Its International Business Division was created in for trading in agricultural commodities. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Copyright The DeSai Group. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

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The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Case Studies – ITC eChoupal

How do we know when we achieve our stydy Why is it Innovative. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

This can be exchanged for other ITC products. How do we know it is effective?

Case Studies

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Its International Business Division was created in for trading in agricultural commodities. Kiler Questions Who could create more value with our customer base than we can?

e choupal case study

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. They also handle the physical transportation of the goods and earn a commission on it. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

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e choupal case study

Farmers using e-Choupal on an average receive 2. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

e choupal case study

Privacy Policy Designed by Smitinfotech. ITC gains as intermediaries are removed, and transportation costs decrease.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

ITC also uses e-Choupal as a medium to advertise consumer products.